How we rolled out Khasaia’s biggest single yet — 500k+ views, 421% spotify growth, no major budget
For the release of Khasaia’s two singles, our team at Duke took full ownership of the entire marketing strategy; from social content and digital ads to community seeding and media outreach. The result? A fast-growing, highly engaged fanbase and Khasaia’s most successful campaign to date.
Khasaia is a captivating artist; talented, visually striking, and with a magnetic presence. Before this campaign, her audience skewed heavily toward a male following, over the course of two single rollouts, we intentionally shifted her audience to reflect who her music is really for. We weren’t afraid to sacrifice vanity metrics if it meant building a community that truly listens, engages, and slays.
Digital Strategy
Social Content & Fan Commissions
17 commissioned video posts
Over 504,000+ total views
Coordinated GIF launch (3 total) with 200,000+ views
Digital Advertising Strategy
7 targeted traffic ad sets
Achieved 3,400 total clicks with an average £0.02 cost per click
Highest performing ad: 174 reactions from a £50 spend
Community & Platform Growth
Reddit strategy: generated 20K+ views
Ran interview + paid ad feature with Asian Tones & Honey Pop
The Results
Spotify Growth
421% increase in monthly listeners
254% increase in active audience
“Come My Way” became her fastest-growing and most streamed track
Audience Growth
38.1% growth in female Instagram followers
81% TikTok follower growth
67% YouTube subscriber growth
43.7% increase in Spotify followers
Engagement Highlights
504K+ views across commissioned content
100K+ views on custom GIFs
Reddit, TikTok, and IG strategy seeded long-term growth